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Art Mode

What makes a masterpiece? It's a question you might ponder as The Frame displays different works of art in your living room. Select the pieces you want to see, and your TV will be transformed into a picture gallery.

With over 1000 pieces to choose from in the Art Store, you're bound to find something that takes your fancy. Or you can display your own photos.

Picture frame

The Frame can be wall mounted just like a piece of artwork. The bezel looks just like a picture frame and comes in different finishes (sold separately) to suit your space. Consoles, players, and boxes can be hidden away and connected with a single near-invisible cable (sold separately) for a clutter free look. Your guests will be none the wiser.

It's clever enough to only display art when there's someone in the room, so no energy is wasted. And just like your phone, it adjusts the brightness of the screen depending on the light in the room, so you'll always get a natural looking picture.

QLED display

When you're not admiring artwork from around the world, you'll love how good entertainment looks on The Frame. You get a full array of colours and shades – over a billion in fact – so everything is vivid yet realistic.

QLED technology is a bit different from the rest – we're talking brilliant contrast and colour with no loss in quality over time. Because each pixel is individually lit you'll be able to pick out every star in that earth documentary.

The cherry on the top is HDR. By enhancing the contrast and colour of each scene, you get closer to a cinema-like experience at home.

Smart Hub

Pick up right where you left off or discover something new with Samsung's Smart Hub. All your favourites are right here – Netflix, Prime Video, NOW TV, BBC iPlayer, and much more.

And with Bixby built-in, you can just ask. Search for romantic comedies, check how long your laundry has left, or get the traffic for your morning commute.

Collection is from Niyo Electronix

SAMSUNG The Frame QE55LS03R 55" Smart 4K Ultra HD HDR QLED TV with Bixby

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