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Crystal, clear, lifelike colour Dynamic Crystal Colour With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time. True 4K colour & clarity - Don't settle for anything less than True 4K colour and clarity. Samsung delivers the pure colours, sharp contrast and brightness expected from the latest 4K resolution standards. UHD Dimming - Experience better shadow detail and more accurate colour with UHD Dimming technology, that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality. Bixby on TV - Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home. Discover picture detail like never before Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene Works with Bixby, Alexa, Google Assistant and connect through SmartThings Collection is from Niyo Electronix, Clayton Street WN3 4DA

Samsung Series 7 NU7400 43in Smart 4K UHD TV UE43NU7470

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